How to Write an Amazing “About Us” Page

Posted On: Friday 27th 2019

Did you know that the ‘about’ page is one of the most commonly visited pages on any business’ website? It’s also one of the pages that many businesses and entrepreneurs procrastinate most about writing because it just seems too difficult. No one finds it easy to write about themselves at the best of times, let…

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How to Choose the Right Copywriter for You

Posted On: Monday 5th 2019

Hiring the right copywriter for your business is vital if you want to get the result you are looking for. Whilst most copywriters are excellent at what they do, taking your time to choose the right fit for you can help you maximise the benefits that a copywriter can bring to your business. Finding a…

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Why You Should Hire a Professional Copywriter

Posted On: Friday 26th 2019

If you want to run a successful and profitable business, it’s essential that your website and marketing materials contain content that is high-quality, compelling and drives sales. Unless you’re an expert with the written word, it’s unlikely that you will be able to create a DIY version that ticks all the boxes, avoids minor mistakes…

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Top 10 tips for writing your website home page

Posted On: Wednesday 26th 2016


Your home page is the most important page on your website. It is frequently the very first page most people will see, and as you know, first impressions count for a lot. So, your home page needs to look good and it needs to have or point clearly to all the information that your visitors…

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Top 7 Pointers for SEO Copywriting that Works and Converts

Posted On: Tuesday 27th 2016

In short, effective SEO copywriting appeals to both search engine algorithms and human beings. It is keyword-rich, but also eminently readable. Here are 7 pointers for great SEO writing, all of which we have covered at Auroras Copywriting. Readability is paramount. There is no point filling your copy with keywords at the expense of readability….

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