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How to Choose the Right Copywriter for You

Posted On: Monday 5th 2019

Hiring the right copywriter for your business is vital if you want to get the result you are looking for. Whilst most copywriters are excellent at what they do, taking your time to choose the right fit for you can help you maximise the benefits that a copywriter can bring to your business. Finding a…

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Why You Should Hire a Professional Copywriter

Posted On: Friday 26th 2019

If you want to run a successful and profitable business, it’s essential that your website and marketing materials contain content that is high-quality, compelling and drives sales. Unless you’re an expert with the written word, it’s unlikely that you will be able to create a DIY version that ticks all the boxes, avoids minor mistakes…

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Top 10 tips for writing your website home page

Posted On: Wednesday 26th 2016

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Your home page is the most important page on your website. It is frequently the very first page most people will see, and as you know, first impressions count for a lot. So, your home page needs to look good and it needs to have or point clearly to all the information that your visitors…

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Top 7 Pointers for SEO Copywriting that Works and Converts

Posted On: Tuesday 27th 2016

In short, effective SEO copywriting appeals to both search engine algorithms and human beings. It is keyword-rich, but also eminently readable. Here are 7 pointers for great SEO writing, all of which we have covered at Auroras Copywriting. Readability is paramount. There is no point filling your copy with keywords at the expense of readability….

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Why copying and pasting simply won’t cut it…

Posted On: Friday 13th 2016

When was the last time you sat down and had a good look at your marketing copy? Did you write it years ago and are still trying to derive business from it? For many businesses that we come across, writing copy tends to be tackled once and then copied and pasted across every single marketing…

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