If you want to reach someone, and make sure they’re thinking of you, reading your words and investing their time and their money in your products and services, nothing is more effective than a professionally crafted and individually tailored and targeted newsletter.
Predominantly online now – although they can still be effective in print – newsletters not only allow you to keep your clients up to speed with all of your latest offerings, your special deals and your various bits of news, they’re also the perfect way to build a real community with your business, or your brand, or your personality at the very heart of it. In short, it’s the easiest way to build up a loyal, dedicated following. But of course, getting it right isn’t easy at all.
Great newsletters have:
- eye-catching, click-friendly subject lines
- informative, entertaining and concise stories
- details of exclusive offers
- news of upcoming events
- links to even more opportunities for great content or products
- a personal touch
Plus, you can also easily track how effective newsletters are by monitoring click-throughs.
We also offer a newsletter editing and finishing service. If you already write your own newsletter but you don’t feel you’re quite connecting with your audience in the way that you’d like to, give us a call. We can help you connect, and without having to lose your own unique voice.
Just making it sound better.