When it comes to promoting your business to a wide audience of potential new clients, a beautifully crafted press release could be one of your most effective (and cost-effective) decisions. Press releases are a professional and (if done well) respected method of maintaining a media presence and ensuring a steadily increasing flow of traffic to your site.
Like any promotional writing, however, they are very easy to get wrong. A truly great press release must be:
- Newsworthy. What’s the story? It can be a new hire, a new branch, a new product or service with an easily identifiable benefit for the public at large. Or maybe you’ve won an award, wrapped up a successful campaign or reached a funding target. Any great achievement that you’re itching to share is grist to the mill of a winning press release.
- Genuinely interesting. Although it might be great news for you, will anyone else actually give a damn? Sometimes the real trick is figuring out why they will. We can help you with that too.
- Eye-catching. In order to stand out from the crowd, your press release must have a killer headline that grabs journalists by the throat and compels them to read on.
- Snappy, Concise, Well-Structured. All of which, of course, is much easier said than done. If you’re able to produce a press release – or better still, frequent press releases – that tick all of these boxes, your business will remain in the public eye and will continue to grow.
Give us a call and we’ll get right on it.