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If you’re reading this now then the chances are that you’ve already decided you need a copywriter and you’re wondering how the process works. So, in the interests of using your time effectively, we’ll cut to the chase: The Chat Firstly, we have a meeting either by phone, Skype or in person to chat about what you…

SEO Copywriting used to be about stuffing as many keywords as possible into the copy in an attempt to fool the search engines that you knew what you were talking about. Thankfully, the search engines have now become more sophisticated and so has the need for better copywriting. When somebody types a phrase into Google, it goes…

The brochure is a very under-estimated marketing tool. In your office reception or at a trade show you need to have a document that represents your business effectively and tells people what you’re about. When done correctly, brochures can enhance your brand, present a strong image and elevate your standing. When done badly, they’re just an ego-exercise…

Reports about the death of email marketing have been greatly exaggerated. Social media might have stolen some of the limelight but email still delivers more website traffic and conversions. If it didn’t work, you wouldn’t have every major retailer in the world using it and your inbox wouldn’t be jammed full of promotional emails. Yes, email marketing is…

Direct mail is going through a bit of a renaissance at the moment. With our inboxes over-flowing with emails and no chance of reading them all, when we receive a piece of post in the traditional way it can make an impact. We’re not talking about junk mail here. We’re talking about carefully crafted direct mail that…

Copywriting cuts across so many things. It cuts across your website, blogs, brochures, social media, advertising, branding and anywhere that your business expresses itself through the written word. We’ve helped organisations shape their tone of voice so that their communication style is consistent and their brand is represented appropriately. We have also helped organisations put together integrated marketing and…

If you want your website to be brimming with optimised, regularly updated content and you do, you definitely do then the easiest way to achieve that is to have a blog. When you have a blog, especially a vibrant, communicative, entertaining and informative blog that engages brains and starts conversations – search engines suddenly can’t get enough…

Advertorials are those articles you start reading in newspapers and magazines and if they’re really really good, you don’t even realise what you’re reading till you’re halfway through a purchase you’ve just been mysteriously compelled to make. An advertorial looks like and reads like an objective piece of journalism, but in actual fact it’s a promotional piece of…

Concision is hard. Really hard. This is why it’s harder to write a great short story than a mediocre novel. It’s why TS Eliot didn’t write haiku – he simply wasn’t good enough. And it’s why tagline or slogan writing is possibly the hardest to nail of all promotional writing. But if you do get it right,…

When it comes to promoting your business to a wide audience of potential new clients, a beautifully crafted press release could be one of your most effective (and cost-effective) decisions. Press releases are a professional and (if done well) respected method of maintaining a media presence and ensuring a steadily increasing flow of traffic to your site. Like…

Originally aimed solely at IT Professionals but now much more widely read, white papers enable a wide range of potential clients to understand issues, compare products and services, solve problems and make decisions. They offer a written explanation of a topic, outlining the benefits in plain English and backing up all claims with convincing facts and evidence. Distinct…

You’ve got to be quick. If you want your web copy to work, it’s got to grab them in the first couple of sentences. Think about your own browsing habits. Headline, quick skim, first sentence or two and if it’s not got its hooks in your head by then, you’re already gone. And quite right too. You…

Great editors know the rules of grammar, but they also know when to craftily break them. Like Les Dawson playing the piano badly. They transform mediocre or even good writing into fantastic writing. Our tip-top team of highly experienced editors will: clarify your copy by removing ambiguities increase the smooth flow of your copy by tightening…

If you want to reach someone, and make sure they’re thinking of you, reading your words and investing their time and their money in your products and services, nothing is more effective than a professionally crafted and individually tailored and targeted newsletter. Predominantly online now – although they can still be effective in print – newsletters not…

Why do you need a Copywriting Agency? You need a copywriting agency because all of the copy you print and publish says a great deal about your company – let’s face it, it says everything about your company. It’s almost certainly the first impression potential clients gain and it tells them who you are, what…