SEO Copywriting used to be about stuffing as many keywords as possible into the copy in an attempt to fool the search engines that you knew what you were talking about. Thankfully, the search engines have now become more sophisticated and so has the need for better copywriting.
When somebody types a phrase into Google, it goes and finds the best results for that phrase. Your copy therefore needs to read well, provide clarity and give solutions. Keywords and keyword phrases still play a vital part but they need to be seamlessly integrated into the copy so that they don’t stand out like a sore thumb and appear incongruous within the context of a sentence. This is when it pays to work with SEO Copywriters who know how to achieve this.
Good SEO copy should read well, be clear and have some substance to it. It needs to be meaningful and tell your readers what they need to know.
Contact us now on 07712 134893 and we’ll show you how.