Specialist Copywriting for Accountancy/Financial Firms
When you work in the accountancy/financial sector, you often feel like you’re constantly chasing deadlines, giving out free advice and balancing your obligations whilst also trying to compete with this highly competitive market as best you can.
It’s no wonder that marketing often slips down your list of priorities.
Of course, you know how important it is to create and maintain a strong, professional image both online and offline. But there are just never enough hours in the day.
If you’re nodding your head in response to any of these statements, be assured that you’re certainly not the only one. Accountants, bookkeepers, tax advisors, financial advisors and other professionals just like you face the same struggles.
However, there is a simple and affordable solution.
Hire a copywriter and you can relieve yourself of much of this stress and allow them to create compelling copy that attracts and converts your ideal client so you can continue to grow your customer base.
Here are several reasons why you should hire a copywriter, what kind of texts copywriters can create and how you can hire one for your business.
Why hire a copywriter for your accountancy/financial firm?
We’ve touched on a few of the main reasons why you should hire a copywriter above. But here are some more:
1. You’ll get ahead with your digital marketing
Modern marketing is primarily digital these days. This means that you need to be tech savvy and understand how to get the most from your marketing materials if you want to grow a modern, successful, and profitable business.
A copywriter can help you create compelling copy that engages with your clients, shouts your brand values and helps you to stand out online. This means you’ll get ahead of the local competition, enjoy a flow of customers and be able to charge what you deserve.
2. You’ll create a more professional image
A professional copywriter can help ensure that your website, blog posts and marketing copy are entirely free from those embarrassing grammatical mistakes, typos and spelling mistakes that can often lose you customers.
Instead, you’ll help provide your ideal clients with informative and useful information, shine as an expert in your field and boost trust.
3. You’ll save time and money
When you’re not sure of what you’re doing, creating the right marketing copy can seem like a nightmare. It takes far too much of your precious time, needs endless rewrites and often doesn’t perform as well as you want it to.
Hire a copywriter and they can take the stress off your shoulders and help you reclaim your time so you can do more fee-paying work.
4. You’ll attract more customers
Your website copy, content and other marketing materials are your 24-7 sales team. They tell the world about your business, help you connect with potential customers and allow you to solve their problems and increase your income.
Get a copywriter on your team and you can ensure a better flow of customers, fewer quiet periods and the freedom to choose the clients you want to work with.
What can copywriters create?
Despite what many people think, copywriters don’t only create advertising copy. They also write a range of marketing texts than can help you get ahead in business.
- Landing pages
- Sales emails
- Blog posts
- Press releases
- Case studies
- Social media profiles
- Social media posts
How to hire a copywriter for your accountancy/financial firm
Here at Auroras Copywriting, we understand how to craft the right words for your accountancy or financial firm and create compelling content that can sell your unique business
Not only that, you’ll take the pressure off your shoulders, boost your marketing and drive your business in the right direction without needing to worry about those technical details. Get in touch today and get the ball rolling.
We used Auroras Copywriting on a recent project where the client required a lot of fresh original content writing for his website but he needed it delivered quickly. They were not only able to meet the exacting requirements of the client but also delivered the project on time which helped us to meet the client’s needs. The brief was quite technical however this didn’t deter Spencer’s team who researched the market and produced some compelling content that is now ranking at position one on Google for the client."
Jon Guy, Aqueous SEO
Auroras Copywriting not only produced a fantastic article exactly as I wanted it but turned it round incredibly quickly to meet the print deadline. It is a huge comfort to me to know that I can always call on Auroras Copywriting to produce such a high level of work even at short notice and he will always aim to come in on budget. I would like to thank Spencer for helping me out at a very busy time and would highly recommend the services of his team to anyone in need of professional writers."
Ben Fones, Ben Fones Photography
I recently engaged Spencer Slater of Auroras Copywriting to rewrite our website copy. Following a short initial meeting, he very quickly produced rewritten copy which required little change from me. The new web copy was uploaded a couple of weeks ago and earlier this week I signed up a new client who enquired into my services after visiting my website and reading the new copy.
I would have no hesitation to recommending Spencer to any business who need to improve the written material so that it makes a positive contribution to their business."
Surrinder Kalirai, Aims Accountants for Business
It was an absolute pleasure working with Spencer. His quick turnaround, attention to detail, and thoroughness is unparalleled. Handing over your book to anyone is a huge leap of faith. Spencer established a strong sense of trust from the first moment and streamlined my work into a well polished finished product."
Jonathan Tilley, Voice Over Garden
I would like to thank you for your advice and recommendations given to me on a recent project. I have dealt with you now on a number of occasions and every time you have produced a first class service. In this instance I needed some guidance and you kindly gave me a very professional critique which went a long way. Thank you for your professionalism – it is appreciated."
Gez McGuire, MCG Digital Media Ltd
I would like to take this opportunity to thank you very much for your expertise in doing our blog posts. The blog posts you send through are well written and thought provoking, which is exactly what our business needs. Getting people to think about their nutrition is our mission, and your help with this is greatly appreciated."
Debi-Ann Wrigglesworth, Nutrition Mission
As a leading SEO company with clients ranging from independent driving instructors to large international hotel chains, we require a constant supply of new content. Your ability to take a brief and produce what is required is fantastic. Having worked with many copywriters it is clear that you are head and shoulders above your competitors. We look forward to using your services well into the future."
Steve Feeney, Essential Marketer
Spencer really takes the time to understand the core values of your business and wants to ensure we portray the correct impression to potential and existing clients. I would very much recommend Spencer to anyone who is looking for the right words to express the unique selling points of their business as I now understand how key it is to generating interest in our products and services. Thank you for the great work you do for us."
Spencer Turner, Approved Shopfitting & Interiors
It has been a refreshing experience to work with Spencer on this project. The client needed a newsletter creating and writing from a basic collection of unrelated historical and current project information. You went to visit them, discussed their requirements in detail and explained patiently the best way forward. The result of this work has been that we have been able to meet their deadlines and get the newsletter created beautifully with your interesting and engaging text. Thank you for making this project a straightforward, seamless and easy one to work on."
Peter Howard, PHD Design
I was amazed at their attention to detail and ability to understand our business, given the technical nature of what we do. It goes without saying that they have written the best blogs on our site. They have injected fun and personality into the blogs that were otherwise technical, jargon-filled and targeted enough to our audience. Spencer has supported us greatly and produces great content that will impress you every time."
Andrew Ward, Scorchsoft Ltd
As professionals in what they do my clients are always advocating the use of experts so I suggested we use an expert to write the copy. Initially they weren’t keen believing they could write about their business and industry better than a stranger but after some persuasion they agreed. They were delighted with the copy Spencer wrote and comments like “ he completely gets us” and “it’s amazing” were made when they read it for the first time. Now, in combination with the design, the brochure looks fantastic and definitely creates the impression we wanted. I am sure if we decided to ‘do it ourselves’ we wouldn’t have even come up with a first draft yet!"
Sarah Birch, Professional Approach
As someone who has made his living from writing letters, court documents and arguments for many years, using a professional writing service to rewrite our marketing literature seemed frankly, rather stupid. Nevertheless, we decide to engage the services of Auroras Copywriting to see if it would make a difference to the clarity of our messages and the strength of our pitch. I can only say we were delighted with the results. A fresh view and a different perspective is what was required and this was delivered on both fronts. Our laboured, overly legal documents have now been turned into clear, attractive and readable marketing literature. We greatly appreciate your patience and for producing work we simply would not have been able to do ourselves."
Roland Roberts, The Cardinal Partnership
From the beginning, Auroras Copywriting have been professional and delivered consistently. Their standard of work, together with their approach is truly second to none. If, like me, you know exactly what you need to do and you know what you want, but simply don’t have the time to do it yourself then I strongly suggest that you speak to Spencer and engage the services of Auroras Copywriting."
Hayley Cashmore, Moomph Media
I want to thank you for the professional service and great results that I have achieved from Auroras Copywriting. Understanding from the outset the results that we were after, you consistently produce fantastic pieces of work that have been able to project the profile of my business to the next level. I thank you and your team for your expertise in strengthening my business. The services that you offer are fantastic."