Specialist Copywriting for IT, Technical and Engineering Companies
Growing an IT, technical or engineering company isn’t easy given the huge amount of competition you face these days.
Even if your work is outstanding, you’ve been involved in a range of exciting projects and you’ve been working hard for years to get your business to a high standard, it can sometimes feel like you’re still not reaching your full potential.
You’re not reaching your ideal clients, you’re not engaged in projects that challenge your limits and help you to grow and quite frankly, your profits aren’t quite where you’d like them to be just yet.
However, if you turn your attention toward your marketing (and hire a specialist copywriter!), you can build your brand image and achieve your business objectives stress-free. Here are some effective ways to get started.
Polish Your Website
Your website should be the sharpest weapon in your marketing
toolkit. It should represent your business and showcase your professionalism
and exactly what you can offer a prospective client.
Packed with your brand personality and oozing with case studies and examples of your projects, skills and talents, it should attract potential clients and also help turn them into paying customers.
Every single page on your website matters, especially your
‘about us’ page, your services page and your ‘contact me’ page.
Make sure your website copy speaks directly to your target audience, looks clean and professional, easy to use and that it doesn’t contain grammatical errors, typos or formatting problems.
If you get stuck creating your website copy, hire a copywriter to help.
Write a blog
Once you’ve updated your website and ensured that it
represents your business effectively, start writing your business blog.
Blog posts form part of an excellent content marketing plan and can help you position yourself as an industry authority and promote your business without needing to go for the hard sell approach. They’re also a great way to build and maintain a relationship with your customers, provide them with useful information that solves their problems and position yourself as the ‘go-to’ person in your field.
You can take a variety of approaches when creating your blog. Tell stories, answer customer’s FAQs, target specific keywords, share success stories or case studies, announce your exciting news. You’ll show how you have successfully solved customers’ problems in the past and persuade them to hire you.
Remember, you don’t have to do it all yourself. Hire a blog copywriter and they can help you get to grips with your content marketing plan and help you grow your business.
Publish press releases
Do you have exciting news to share with the world? Great accomplishments? New developments? Then share your accomplishments with the world by creating a press release.
Be sure to include details on who, where, when, what and how and add a quote or two to make it even more media friendly.
Then you can either share your press release on your blog, send it out to your mailing list or distribute it to the media. You’ll gain greater visibility, build trust and show your achievements.
Hire a press release copywriter and they can create the perfect document that will get you media attention.
Send newsletters and marketing emails
Nothing works to promote your business quite as well as a newsletter or marketing email as you appear directly in your target clients’ inbox. As this person has shared their email address with you one way or another, they’re what we call a ‘qualified lead’ so they’re far more likely to provide a good return on your investment and potentially become future clients.
Newsletters and emails are also a great way to nourish the existing relationships you have with your customers and grow your brand image, even if the receiver of your email isn’t quite ready to buy yet.
Create an email marketing calendar, consider what kind of content would add the greatest value to your customers and then go ahead and create it. Remember to add plenty of personality, speak in your brand voice and showcase what you have to offer.
If you need a hand, reach out and hire a newsletter or sales email copywriter.
Congratulations for working so hard to build your business. Now it’s time to focus on getting your marketing spot-on so you can give yourself that edge and fulfil your business potential.
If you’d like to find out more about the range of specialist copywriting services we offer here at Auroras Copywriting, get in touch today.
We used Auroras Copywriting on a recent project where the client required a lot of fresh original content writing for his website but he needed it delivered quickly. They were not only able to meet the exacting requirements of the client but also delivered the project on time which helped us to meet the client’s needs. The brief was quite technical however this didn’t deter Spencer’s team who researched the market and produced some compelling content that is now ranking at position one on Google for the client."
Jon Guy, Aqueous SEO
Auroras Copywriting not only produced a fantastic article exactly as I wanted it but turned it round incredibly quickly to meet the print deadline. It is a huge comfort to me to know that I can always call on Auroras Copywriting to produce such a high level of work even at short notice and he will always aim to come in on budget. I would like to thank Spencer for helping me out at a very busy time and would highly recommend the services of his team to anyone in need of professional writers."
Ben Fones, Ben Fones Photography
I recently engaged Spencer Slater of Auroras Copywriting to rewrite our website copy. Following a short initial meeting, he very quickly produced rewritten copy which required little change from me. The new web copy was uploaded a couple of weeks ago and earlier this week I signed up a new client who enquired into my services after visiting my website and reading the new copy.
I would have no hesitation to recommending Spencer to any business who need to improve the written material so that it makes a positive contribution to their business."
Surrinder Kalirai, Aims Accountants for Business
It was an absolute pleasure working with Spencer. His quick turnaround, attention to detail, and thoroughness is unparalleled. Handing over your book to anyone is a huge leap of faith. Spencer established a strong sense of trust from the first moment and streamlined my work into a well polished finished product."
Jonathan Tilley, Voice Over Garden
I would like to thank you for your advice and recommendations given to me on a recent project. I have dealt with you now on a number of occasions and every time you have produced a first class service. In this instance I needed some guidance and you kindly gave me a very professional critique which went a long way. Thank you for your professionalism – it is appreciated."
Gez McGuire, MCG Digital Media Ltd
I would like to take this opportunity to thank you very much for your expertise in doing our blog posts. The blog posts you send through are well written and thought provoking, which is exactly what our business needs. Getting people to think about their nutrition is our mission, and your help with this is greatly appreciated."
Debi-Ann Wrigglesworth, Nutrition Mission
As a leading SEO company with clients ranging from independent driving instructors to large international hotel chains, we require a constant supply of new content. Your ability to take a brief and produce what is required is fantastic. Having worked with many copywriters it is clear that you are head and shoulders above your competitors. We look forward to using your services well into the future."
Steve Feeney, Essential Marketer
Spencer really takes the time to understand the core values of your business and wants to ensure we portray the correct impression to potential and existing clients. I would very much recommend Spencer to anyone who is looking for the right words to express the unique selling points of their business as I now understand how key it is to generating interest in our products and services. Thank you for the great work you do for us."
Spencer Turner, Approved Shopfitting & Interiors
It has been a refreshing experience to work with Spencer on this project. The client needed a newsletter creating and writing from a basic collection of unrelated historical and current project information. You went to visit them, discussed their requirements in detail and explained patiently the best way forward. The result of this work has been that we have been able to meet their deadlines and get the newsletter created beautifully with your interesting and engaging text. Thank you for making this project a straightforward, seamless and easy one to work on."
Peter Howard, PHD Design
I was amazed at their attention to detail and ability to understand our business, given the technical nature of what we do. It goes without saying that they have written the best blogs on our site. They have injected fun and personality into the blogs that were otherwise technical, jargon-filled and targeted enough to our audience. Spencer has supported us greatly and produces great content that will impress you every time."
Andrew Ward, Scorchsoft Ltd
As professionals in what they do my clients are always advocating the use of experts so I suggested we use an expert to write the copy. Initially they weren’t keen believing they could write about their business and industry better than a stranger but after some persuasion they agreed. They were delighted with the copy Spencer wrote and comments like “ he completely gets us” and “it’s amazing” were made when they read it for the first time. Now, in combination with the design, the brochure looks fantastic and definitely creates the impression we wanted. I am sure if we decided to ‘do it ourselves’ we wouldn’t have even come up with a first draft yet!"
Sarah Birch, Professional Approach
As someone who has made his living from writing letters, court documents and arguments for many years, using a professional writing service to rewrite our marketing literature seemed frankly, rather stupid. Nevertheless, we decide to engage the services of Auroras Copywriting to see if it would make a difference to the clarity of our messages and the strength of our pitch. I can only say we were delighted with the results. A fresh view and a different perspective is what was required and this was delivered on both fronts. Our laboured, overly legal documents have now been turned into clear, attractive and readable marketing literature. We greatly appreciate your patience and for producing work we simply would not have been able to do ourselves."
Roland Roberts, The Cardinal Partnership
From the beginning, Auroras Copywriting have been professional and delivered consistently. Their standard of work, together with their approach is truly second to none. If, like me, you know exactly what you need to do and you know what you want, but simply don’t have the time to do it yourself then I strongly suggest that you speak to Spencer and engage the services of Auroras Copywriting."
Hayley Cashmore, Moomph Media
I want to thank you for the professional service and great results that I have achieved from Auroras Copywriting. Understanding from the outset the results that we were after, you consistently produce fantastic pieces of work that have been able to project the profile of my business to the next level. I thank you and your team for your expertise in strengthening my business. The services that you offer are fantastic."