Specialist Copywriting for Restaurants
Effectively marketing your restaurant business isn’t just about putting delicious food on the table and ensuring your customer’s overall experience is a great one.
You also need to create a strong, flawless online marketing presence that showcases your brand, gets your customers engaged, boosts revenue and helps turn a casual visitor into a loyal customer.
But it’s not easy.
Running a restaurant can be hard work and writing copy that drives sales might
be the last thing on your mind.
That’s when a copywriting service will help. High quality copywriting will help you create compelling, crisp, results-driven copy that speaks to your target audience, showcases your food and drives sales.
Here are some more ways that a copywriter can help you.
1. Create a high performing website that drives conversions
When your potential customers are searching for a new restaurant to visit, they will land on your website. You need to make sure that it represents your brand effectively, shares your story and most importantly of all, gets your customer to taste some of the scrumptious flavours of your dishes.
Use copy that attracts, converts and drives sales, use your unique brand voice, showcase your USP. Also include numerous high-quality, colour-rich images and videos to get them using all their senses.
If you’re much better at running a restaurant than writing sales copy, hire a specialist restaurant copywriter to help you get it perfect.
2. Develop your blog and post regularly
Creating blog posts can help your business grow a following, engage your existing customers and keep them coming back for more. They will also help showcase your expertise both as a foodie and expert in your field so your customers will know they’ll enjoy great quality food at your restaurant.
Use digital marketing and SEO techniques as you write, and you’ll further boost your online visibility and get you ranking higher on Google. Always ensure you’re writing for your customer and aim to add as much value as possible with every word that you write.
Need help with those blog posts? Hire a restaurant blog copywriter to take the weight off your shoulders.
3. Use SEO & geotargeting to find new customers
If you want more customers to find you online, harness the power of both SEO and geotargeting. They can help you stand out in a crowded market, boost your rankings on Google and help locals to find you much more easily.
Add location-specific details to your copy, ensure you’re adhering to current SEO practices and make sure you’re providing high-quality, user-friendly online content to really niche down and get noticed.
That way, when someone is searching for a ‘vegan restaurant Birmingham’ or an ‘Ethiopian restaurant Bristol’, they’re much more likely to find details of your website and plan to pay you a visit.
Not sure how to use SEO and geotargeting? Hire an SEO copywriter to take care of it for you.
4. Craft branded menus
Your menus play an extremely important part in your overall marketing as they showcase the meals you have to offer, engage the senses with photographs and also describe the culinary experience that your guests are likely to have.
Get them right and you can ignite interest, tell your story and showcase your brand, so take your time selecting the right evocative language that helps sell your dishes.
It’s not always easy to find the right words to sell – find a specialist restaurant writer who can do the hard work for you.
5. Grow your fans and share your story via social media
If you want to stand out as a brand, grow your following and even grow your business, it’s essential to build a strong social media following.
Share high-quality photos of your dishes, your restaurant, your customers enjoying their food and as much of the field-to-fork experience to really appeal to your target audience. Also share competitions, promotions and other interesting events to get your customers engaged and interested in what you have to offer.
Make sure that the copy is top-notch so you can flawlessly give your restaurant it’s voice and allow it to grow organically.
Need help with your social media posts? Hire a restaurant social media copywriter to help.
Hire a copywriter and you can get your website in shape, get noticed in online searches, grow your fanbase with compelling blog posts and social media posts and create menus and marketing materials that literally make their mouths water.
Here at Auroras Copywriting, we can create that copy for your business that helps you get results. Get in touch today.
Testimonials
We used Auroras Copywriting on a recent project where the client required a lot of fresh original content writing for his website but he needed it delivered quickly. They were not only able to meet the exacting requirements of the client but also delivered the project on time which helped us to meet the client’s needs. The brief was quite technical however this didn’t deter Spencer’s team who researched the market and produced some compelling content that is now ranking at position one on Google for the client.
"Jon Guy, Aqueous SEO
Auroras Copywriting not only produced a fantastic article exactly as I wanted it but turned it round incredibly quickly to meet the print deadline. It is a huge comfort to me to know that I can always call on Auroras Copywriting to produce such a high level of work even at short notice and he will always aim to come in on budget. I would like to thank Spencer for helping me out at a very busy time and would highly recommend the services of his team to anyone in need of professional writers.
"Ben Fones, Ben Fones Photography
I recently engaged Spencer Slater of Auroras Copywriting to rewrite our website copy. Following a short initial meeting, he very quickly produced rewritten copy which required little change from me. The new web copy was uploaded a couple of weeks ago and earlier this week I signed up a new client who enquired into my services after visiting my website and reading the new copy.
I would have no hesitation to recommending Spencer to any business who need to improve the written material so that it makes a positive contribution to their business.
"Surrinder Kalirai, Aims Accountants for Business
It was an absolute pleasure working with Spencer. His quick turnaround, attention to detail, and thoroughness is unparalleled. Handing over your book to anyone is a huge leap of faith. Spencer established a strong sense of trust from the first moment and streamlined my work into a well polished finished product.
"Jonathan Tilley, Voice Over Garden
I would like to thank you for your advice and recommendations given to me on a recent project. I have dealt with you now on a number of occasions and every time you have produced a first class service. In this instance I needed some guidance and you kindly gave me a very professional critique which went a long way. Thank you for your professionalism – it is appreciated.
"Gez McGuire, MCG Digital Media Ltd
I would like to take this opportunity to thank you very much for your expertise in doing our blog posts. The blog posts you send through are well written and thought provoking, which is exactly what our business needs. Getting people to think about their nutrition is our mission, and your help with this is greatly appreciated.
"Debi-Ann Wrigglesworth, Nutrition Mission
As a leading SEO company with clients ranging from independent driving instructors to large international hotel chains, we require a constant supply of new content. Your ability to take a brief and produce what is required is fantastic. Having worked with many copywriters it is clear that you are head and shoulders above your competitors. We look forward to using your services well into the future.
"Steve Feeney, Essential Marketer
Spencer really takes the time to understand the core values of your business and wants to ensure we portray the correct impression to potential and existing clients. I would very much recommend Spencer to anyone who is looking for the right words to express the unique selling points of their business as I now understand how key it is to generating interest in our products and services. Thank you for the great work you do for us.
"Spencer Turner, Approved Shopfitting & Interiors
It has been a refreshing experience to work with Spencer on this project. The client needed a newsletter creating and writing from a basic collection of unrelated historical and current project information. You went to visit them, discussed their requirements in detail and explained patiently the best way forward. The result of this work has been that we have been able to meet their deadlines and get the newsletter created beautifully with your interesting and engaging text. Thank you for making this project a straightforward, seamless and easy one to work on.
"Peter Howard, PHD Design
I was amazed at their attention to detail and ability to understand our business, given the technical nature of what we do. It goes without saying that they have written the best blogs on our site. They have injected fun and personality into the blogs that were otherwise technical, jargon-filled and targeted enough to our audience. Spencer has supported us greatly and produces great content that will impress you every time.
"Andrew Ward, Scorchsoft Ltd
As professionals in what they do my clients are always advocating the use of experts so I suggested we use an expert to write the copy. Initially they weren’t keen believing they could write about their business and industry better than a stranger but after some persuasion they agreed. They were delighted with the copy Spencer wrote and comments like “ he completely gets us” and “it’s amazing” were made when they read it for the first time. Now, in combination with the design, the brochure looks fantastic and definitely creates the impression we wanted. I am sure if we decided to ‘do it ourselves’ we wouldn’t have even come up with a first draft yet!
"Sarah Birch, Professional Approach
As someone who has made his living from writing letters, court documents and arguments for many years, using a professional writing service to rewrite our marketing literature seemed frankly, rather stupid. Nevertheless, we decide to engage the services of Auroras Copywriting to see if it would make a difference to the clarity of our messages and the strength of our pitch. I can only say we were delighted with the results. A fresh view and a different perspective is what was required and this was delivered on both fronts. Our laboured, overly legal documents have now been turned into clear, attractive and readable marketing literature. We greatly appreciate your patience and for producing work we simply would not have been able to do ourselves.
"Roland Roberts, The Cardinal Partnership
From the beginning, Auroras Copywriting have been professional and delivered consistently. Their standard of work, together with their approach is truly second to none. If, like me, you know exactly what you need to do and you know what you want, but simply don’t have the time to do it yourself then I strongly suggest that you speak to Spencer and engage the services of Auroras Copywriting.
"Hayley Cashmore, Moomph Media
I want to thank you for the professional service and great results that I have achieved from Auroras Copywriting. Understanding from the outset the results that we were after, you consistently produce fantastic pieces of work that have been able to project the profile of my business to the next level. I thank you and your team for your expertise in strengthening my business. The services that you offer are fantastic.
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