Specialist Copywriting for Law Firms
If you’re a solicitor or law practice in the UK, you’ll know just how hard it can be to build a thriving business.
Those days of putting a listing in the local paper or Yellow Pages are gone and now marketing is primarily focused on building a flawless online presence and using it to drive your business forward.
Get it right and you can have a steady inflow of clients, you can pick and choose your cases, and you can command the fees that you wish. Also, you’ll never need to use referral websites, worry about finding clients or charge below what you deserve.
The only problem is that understanding the ins and outs of creating compelling content and digital marketing basics can be difficult.
It takes time, hard work and more effort than you’re able to invest.
That’s why hiring a copywriter could be the answer to your prayers. A good copywriter can lift all that stress from your shoulders and create content that appeals to your target clients and search engines alike. Here’s how we can help.
1. You’ll improve your professional image
Word of mouth and referrals just aren’t enough these days to get you noticed in business. You also need to have a strong online presence that looks professional and helps you to stand out. A copywriter can help you achieve this by writing laser-focused copy that helps you shine online.
A well-written website can also help clients to find you, improves your brand image, communicates what makes you unique and encourages potential clients to take that first step of booking an appointment.
2. You’ll position yourself as an expert in your field
A skilled copywriter can help tailor your marketing copy to appeal more to your chosen market segment and help position you as an expert in your field.
As a result, your business will be the one that first comes to mind when somebody needs your specific services. This allows you to command higher fees, rank higher on Google and build your business for future success.
By helping you focus more attention on what differentiates you from other businesses in your field, your copywriter can also help influence your marketing approach as a whole and give you that ‘secret sauce’ you need to succeed.
3. You’ll create the perfect marketing materials
Whether you’re looking for digital copy such as blog posts, sales emails, social media posts or landing pages, or opting for print marketing materials such as brochures and magazine articles, hiring a professional copywriter can really make a difference.
By using a combination of psychology, sales and marketing techniques and skill with the written word, they can help you connect with your client, display your professionalism and help you grow your business. You can also help maintain consistency, communicate your business values and vision and help encourage your client to use your services.
4. You’ll boost your SEO
When you hire a copywriter who knows the latest trends with SEO and understands how to make it work for your business, you can rank higher on Google and help people searching for solicitor or law firms in your local area find you.
By working with current SEO practices, geographical targeting and using just the right keywords to get you noticed, a copywriter can weave high-quality, compelling content that appeals to both your readers and search engines.
5. You’ll build your brand
These days, businesses shouldn’t just offer a product or a service. They should also provide a knowledge base that can add extra value to their offerings, provide vital information and resources to clients and helps them become the go-to name in their field.
Hiring a copywriter can help you create your perfect content package that appeals to your ideal client, solve their problems and helps drive them through the sales funnel.
To summarise, a copywriter can help you create professional content and marketing materials that can help target your ideal clients, build your reputation, command higher fees and become the go-to expert in your field.
If you want to grow your law practice by creating professional content for your website or other marketing materials, get in touch today.
We used Auroras Copywriting on a recent project where the client required a lot of fresh original content writing for his website but he needed it delivered quickly. They were not only able to meet the exacting requirements of the client but also delivered the project on time which helped us to meet the client’s needs. The brief was quite technical however this didn’t deter Spencer’s team who researched the market and produced some compelling content that is now ranking at position one on Google for the client."
Jon Guy, Aqueous SEO
Auroras Copywriting not only produced a fantastic article exactly as I wanted it but turned it round incredibly quickly to meet the print deadline. It is a huge comfort to me to know that I can always call on Auroras Copywriting to produce such a high level of work even at short notice and he will always aim to come in on budget. I would like to thank Spencer for helping me out at a very busy time and would highly recommend the services of his team to anyone in need of professional writers."
Ben Fones, Ben Fones Photography
I recently engaged Spencer Slater of Auroras Copywriting to rewrite our website copy. Following a short initial meeting, he very quickly produced rewritten copy which required little change from me. The new web copy was uploaded a couple of weeks ago and earlier this week I signed up a new client who enquired into my services after visiting my website and reading the new copy.
I would have no hesitation to recommending Spencer to any business who need to improve the written material so that it makes a positive contribution to their business."
Surrinder Kalirai, Aims Accountants for Business
It was an absolute pleasure working with Spencer. His quick turnaround, attention to detail, and thoroughness is unparalleled. Handing over your book to anyone is a huge leap of faith. Spencer established a strong sense of trust from the first moment and streamlined my work into a well polished finished product."
Jonathan Tilley, Voice Over Garden
I would like to thank you for your advice and recommendations given to me on a recent project. I have dealt with you now on a number of occasions and every time you have produced a first class service. In this instance I needed some guidance and you kindly gave me a very professional critique which went a long way. Thank you for your professionalism – it is appreciated."
Gez McGuire, MCG Digital Media Ltd
I would like to take this opportunity to thank you very much for your expertise in doing our blog posts. The blog posts you send through are well written and thought provoking, which is exactly what our business needs. Getting people to think about their nutrition is our mission, and your help with this is greatly appreciated."
Debi-Ann Wrigglesworth, Nutrition Mission
As a leading SEO company with clients ranging from independent driving instructors to large international hotel chains, we require a constant supply of new content. Your ability to take a brief and produce what is required is fantastic. Having worked with many copywriters it is clear that you are head and shoulders above your competitors. We look forward to using your services well into the future."
Steve Feeney, Essential Marketer
Spencer really takes the time to understand the core values of your business and wants to ensure we portray the correct impression to potential and existing clients. I would very much recommend Spencer to anyone who is looking for the right words to express the unique selling points of their business as I now understand how key it is to generating interest in our products and services. Thank you for the great work you do for us."
Spencer Turner, Approved Shopfitting & Interiors
It has been a refreshing experience to work with Spencer on this project. The client needed a newsletter creating and writing from a basic collection of unrelated historical and current project information. You went to visit them, discussed their requirements in detail and explained patiently the best way forward. The result of this work has been that we have been able to meet their deadlines and get the newsletter created beautifully with your interesting and engaging text. Thank you for making this project a straightforward, seamless and easy one to work on."
Peter Howard, PHD Design
I was amazed at their attention to detail and ability to understand our business, given the technical nature of what we do. It goes without saying that they have written the best blogs on our site. They have injected fun and personality into the blogs that were otherwise technical, jargon-filled and targeted enough to our audience. Spencer has supported us greatly and produces great content that will impress you every time."
Andrew Ward, Scorchsoft Ltd
As professionals in what they do my clients are always advocating the use of experts so I suggested we use an expert to write the copy. Initially they weren’t keen believing they could write about their business and industry better than a stranger but after some persuasion they agreed. They were delighted with the copy Spencer wrote and comments like “ he completely gets us” and “it’s amazing” were made when they read it for the first time. Now, in combination with the design, the brochure looks fantastic and definitely creates the impression we wanted. I am sure if we decided to ‘do it ourselves’ we wouldn’t have even come up with a first draft yet!"
Sarah Birch, Professional Approach
As someone who has made his living from writing letters, court documents and arguments for many years, using a professional writing service to rewrite our marketing literature seemed frankly, rather stupid. Nevertheless, we decide to engage the services of Auroras Copywriting to see if it would make a difference to the clarity of our messages and the strength of our pitch. I can only say we were delighted with the results. A fresh view and a different perspective is what was required and this was delivered on both fronts. Our laboured, overly legal documents have now been turned into clear, attractive and readable marketing literature. We greatly appreciate your patience and for producing work we simply would not have been able to do ourselves."
Roland Roberts, The Cardinal Partnership
From the beginning, Auroras Copywriting have been professional and delivered consistently. Their standard of work, together with their approach is truly second to none. If, like me, you know exactly what you need to do and you know what you want, but simply don’t have the time to do it yourself then I strongly suggest that you speak to Spencer and engage the services of Auroras Copywriting."
Hayley Cashmore, Moomph Media
I want to thank you for the professional service and great results that I have achieved from Auroras Copywriting. Understanding from the outset the results that we were after, you consistently produce fantastic pieces of work that have been able to project the profile of my business to the next level. I thank you and your team for your expertise in strengthening my business. The services that you offer are fantastic."