Direct Mail Copywriting
Direct mail is going through a bit of a renaissance at the moment. With our inboxes over-flowing with emails and no chance of reading them all, when we receive a piece of post in the traditional way it can make an impact.
We’re not talking about junk mail here. We’re talking about carefully crafted direct mail that has been personally addressed and written with the reader in mind.
Direct mail needs to be well-targeted, creative and provide a solution to an issue that the customer may be facing. To do this you need to think about the headline, the nature and style of your content, who your target audience is and what they need. You also need to think about your call to action and how they can easily do business with you.
If you can achieve this, then your direct mail is more likely to be opened, read and acted upon.
Have you got something you want to say to your customers?
Direct mail is a great way of doing this and we can help you put it together.