Blog
Give it some emotion!
Posted On: Monday 27th 2025
Emotional storytelling in branding has always been important, but it’s gained even more relevancy in recent years, especially with the rise of artificial intelligence. In a nutshell, engaging narratives that evoke feelings will create deeper connections with your customers, which in-turn, enhances brand recall and loyalty. In fact, Neuroscience shows that stories activate various brain…
Read MoreDo You Need A Human AI Fixer?
Posted On: Monday 13th 2025
You’ve probably heard the term “AI Slop” popping up lately. So, what is it? In short, it’s a catch-all phrase that refers to the low-quality content churned out by artificial intelligence. You know the sort. The kind of content that feels pretty bland, generic and easy to forget. Not only that, AI can sometimes serve…
Read MoreGet Seen. Get Noticed. Get Ready.
Posted On: Wednesday 29th 2020
Gain clarity and develop your content marketing action plan with our limited FREE COVID-19 consultation offer. The world might be on pause due to the coronavirus pandemic, but your business is absolutely not. You still have big dreams to fulfil, revenue targets to meet and bills to pay. So, what better time to re-evaluate your…
Read More10 Ways to Make Your Website Copy Shine
Posted On: Thursday 28th 2019
Did you know that you only have 7 seconds to capture your reader’s attention before they click away and head to your competitors’ websites? That’s why it’s so essential that you create the kind of website copy which grabs them by the eyeballs, gets them hooked and leaves them wanting to know more about your…
Read MoreHow to Write an Amazing “About Us” Page
Posted On: Friday 27th 2019
Did you know that the ‘about’ page is one of the most commonly visited pages on any business’ website? It’s also one of the pages that many businesses and entrepreneurs procrastinate most about writing because it just seems too difficult. No one finds it easy to write about themselves at the best of times, let…
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