Month: October 2025
Give it some emotion!
Posted On: Monday 27th 2025
Emotional storytelling in branding has always been important, but it’s gained even more relevancy in recent years, especially with the rise of artificial intelligence. In a nutshell, engaging narratives that evoke feelings will create deeper connections with your customers, which in-turn, enhances brand recall and loyalty. In fact, Neuroscience shows that stories activate various brain…
Read MoreDo You Need A Human AI Fixer?
Posted On: Monday 13th 2025
You’ve probably heard the term “AI Slop” popping up lately. So, what is it? In short, it’s a catch-all phrase that refers to the low-quality content churned out by artificial intelligence. You know the sort. The kind of content that feels pretty bland, generic and easy to forget. Not only that, AI can sometimes serve…
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