You’ve probably heard the term “AI Slop” popping up lately.

So, what is it?

In short, it’s a catch-all phrase that refers to the low-quality content churned out by artificial intelligence. You know the sort. The kind of content that feels pretty bland, generic and easy to forget.

Not only that, AI can sometimes serve up information that’s way off the mark, which could easily hurt your reputation if you don’t spot it in time.

That’s where human copywriters come in. Thankfully, there are still skilled writers out there who will take the time to understand your brand’s voice, cultural context, and know how to connect emotionally with your audience. In other words, writers that can bring originality and those unique human experiences to the table.

Find out how human copywriters and AI can combine to give you something worth reading. Read more here.