Why copying and pasting simply won’t cut it…

When was the last time you sat down and had a good look at your marketing copy?

Did you write it years ago and are still trying to derive business from it?

For many businesses that we come across, writing copy tends to be tackled once and then copied and pasted across every single marketing material they produce. We look at their website and then funnily enough the same copy crops up on their corporate brochure, flyers, social media and any other advertising that they do. I guess you could put this down to laziness but I’m going to be a bit more charitable….it’s because they don’t know how to do it any differently.

The way you write copy for your website, brochures, adverts, mailshots, press releases etc needs to be different based on what each piece is trying to achieve and who the target audience is. I know that it’s tempting to repeat your copy but if you want to maximise on the return of your marketing then I’m afraid you do have to give it a bit more thought.

Before you attempt to write any of your marketing materials there are a number of questions that you need to ask yourself:


Features & Benefits

Target Audience

Tone of Voice

This is why copy and paste simply won’t cut it.

If you don’t have the know-how or time to answer these questions, then you should consider hiring a copywriter. For advice about how to write your marketing materials then please contact us now.