Blog

The Founding of YouTube A Short History

Posted On: Tuesday 26th 2026

YouTube is one of the most influential platforms in modern media, but its origin story is surprisingly simple: a small team wanted an easier way to share video online. In the early 2000s, uploading and sending video files was slow, formats were inconsistent, and most websites weren’t built for smooth playback. YouTube’s founders focused on removing…

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Give it some emotion!

Posted On: Monday 27th 2025

Emotional storytelling in branding has always been important, but it’s gained even more relevancy in recent years, especially with the rise of artificial intelligence. In a nutshell, engaging narratives that evoke feelings will create deeper connections with your customers, which in-turn, enhances brand recall and loyalty. In fact, Neuroscience shows that stories activate various brain…

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Do You Need A Human AI Fixer?

Posted On: Monday 13th 2025

You’ve probably heard the term “AI Slop” popping up lately. So, what is it? In short, it’s a catch-all phrase that refers to the low-quality content churned out by artificial intelligence. You know the sort. The kind of content that feels pretty bland, generic and easy to forget. Not only that, AI can sometimes serve…

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Get Seen. Get Noticed. Get Ready.

Posted On: Wednesday 29th 2020

Gain clarity and develop your content marketing action plan with our limited FREE COVID-19 consultation offer. The world might be on pause due to the coronavirus pandemic, but your business is absolutely not. You still have big dreams to fulfil, revenue targets to meet and bills to pay. So, what better time to re-evaluate your…

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10 Ways to Make Your Website Copy Shine

Posted On: Thursday 28th 2019

Did you know that you only have 7 seconds to capture your reader’s attention before they click away and head to your competitors’ websites? That’s why it’s so essential that you create the kind of website copy which grabs them by the eyeballs, gets them hooked and leaves them wanting to know more about your…

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