Blog
Why You Should Hire a Professional Copywriter
Posted On: Friday 26th 2019
If you want to run a successful and profitable business, it’s essential that your website and marketing materials contain content that is high-quality, compelling and drives sales. Unless you’re an expert with the written word, it’s unlikely that you will be able to create a DIY version that ticks all the boxes, avoids minor mistakes…
Read MoreTop 10 tips for writing your website home page
Posted On: Wednesday 26th 2016
Your home page is the most important page on your website. It is frequently the very first page most people will see, and as you know, first impressions count for a lot. So, your home page needs to look good and it needs to have or point clearly to all the information that your visitors…
Read MoreTop 7 Pointers for SEO Copywriting that Works and Converts
Posted On: Tuesday 27th 2016
In short, effective SEO copywriting appeals to both search engine algorithms and human beings. It is keyword-rich, but also eminently readable. Here are 7 pointers for great SEO writing, all of which we have covered at Auroras Copywriting. Readability is paramount. There is no point filling your copy with keywords at the expense of readability….
Read MoreWhy copying and pasting simply won’t cut it…
Posted On: Friday 13th 2016
When was the last time you sat down and had a good look at your marketing copy? Did you write it years ago and are still trying to derive business from it? For many businesses that we come across, writing copy tends to be tackled once and then copied and pasted across every single marketing…
Read MoreThese are all things you could be doing now….
Posted On: Friday 13th 2016
Increasing your work output Not wasting your time and effort Delegating your workload Focusing on what you’re best at How can you do these things? By hiring the services of a copywriting agency… Whether it’s writing a blog, creating new content for your website, putting together a company brochure or writing copy for your next…
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